Results

An internal test, run on our own store.

Eyselite is young, so rather than borrow someone else's numbers we ran the process on a store the founder owns. Everything below comes from that test. No client logos, no testimonials, nothing we can't show the account for.

Batch 03 — six variations, 21 days

Meta and TikTok, $14,200 spend across the test window. Figures are placeholders pending the final export.

Woman checking her skin

Problem-first hook

Hook rate 38%
Hold rate 14%
Cost per purchase $22.10
Lipstick and beauty products

Comparison angle

Hook rate 31%
Hold rate 11%
Cost per purchase $27.40
Business man portrait

Founder explainer

Hook rate 26%
Hold rate 12%
Cost per purchase $29.80
Smiling woman portrait

Testimonial format

Hook rate 35%
Hold rate 13%
Cost per purchase $24.60
Skincare product close-up

Product demo

Hook rate 29%
Hold rate 15%
Cost per purchase $25.90
Woman walking with a shopping bag

Offer-led hook

Hook rate 22%
Hold rate 8%
Cost per purchase $41.30

What we changed

Angle and opening only. Offer, landing page, audience and budget were held constant across the six variations.

How we called it

Each variation ran until it reached at least 50 purchases or 10 days, whichever came first. Two were rotated out on day 8.

What it isn't

One store, one category, one test window. It shows the process running end to end, not a benchmark for your account.

We'll run the same read on your account.

Free, about a week, and you keep the write-up whether or not we work together.